Maple Street Creative and Radio Trading Desk have united with fellow agencies across the UK to launch the ‘Save 2021 Sale’, a pledge to reduce service fees for new clients in 2021.
How to find the perfect voice for your brand?
Stuff To Do Whilst At Home
Podcasts That Keep Us Sane
During what is for many, a very difficult & strange time, at Maple Street we thought we’d share some of the podcasts that are helping us get through the days & take our minds off the never-ending, anxiety feeding news cycle. If you can, sit back, moisturise those red raw mitts & take a moment to relax with a few our faves.
Fewer Radio Terms and Conditions: What Does This Mean for Advertisers?
In a RAJAR week you’d be forgiven for missing the odd media story, but whilst we were all ploughing through the figures on Wednesday, Radiocentre announced some significant guidelines to reduce the terms and conditions necessary in certain radio ads, which can take up half the duration of the commercial and are estimated to cost the industry around £120 million a year. So, what does this mean for advertisers?